People don’t want to be sold to. They don’t want to be pressured into a yes, when they’re really just a maybe…if that.

This is why the best salespeople don’t sell. They offer.

They find the clear win for both sides. And they’re upfront about the downsides.

And sometimes it’s those downsides that move the deal forward. Transparency and honesty about the risk.

And you know it’s a good deal when you can be completely honest about the downsides and still have a better upside. Because the risk or time or cost is worth it.

Jesus said, “If anyone wishes to come after me, he must deny himself, and take up his cross and follow me” (Matthew 16:24).

That is, according to Jesus, his followers must (1) put his desires before theirs, (2) embrace death, and (3) submit to a totally different path.

That’s either the worse sales pitch ever…

or the best.

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